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Educate.
Strategize.
Make it happen.
We are a boutique luxury tech studio that assists clients in designing strategies for integrating cutting-edge technologies, such as Generative-AI, 3D, NFT and AR, through our personalised and collaborative approach.
The luxury industry is currently at a pivotal crossroads, with the integration of innovative technologies playing an increasingly vital role in maintaining competitiveness.
Dress for Good equips luxury fashion brands with the essential knowledge and support required to effectively embrace and leverage these technologies.
We deliver tailor-made strategy consulting services, enabled by innovative technologies, and designed to celebrate brand heritage, creativity, and craftsmanship.
Academy
Educational workshops and webinars on selected topics and challenges.
Consulting
Business goals, journey and evolutive roadmap to integrate innovative technologies.
Industry insights
Curated reports about innovative technologies in collaboration with universities at global scale.
Our
clients
At Dress for Good, we have the privilege of assisting many of the world’s leading luxury fashion and beauty brands, ranging from established icons and disruptors, in creating technology-infused strategies that enhance their brand's relevance and bottom line.
Meet
our team
Laura Puricelli, our co-founder has 20+ years of experience in the luxury and digital, bringing a deep industry knowledge and a strong network.
The team includes experts in strategic planning, technology integration, and research ensuring a comprehensive approach to serving our clients.
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